The Power of Culture: Winning in Global Markets

Discover how cultural insight can give you a competitive edge in international trade by building trust, shaping strategy, and driving global growth.

Join DBT's fascinating session on the power of culture in international trade. Whether you’re a seasoned exporter or just starting out, this event is packed with insights and practical strategies to help you to build trust and thrive in global marketplaces.

Discover why people think, behave, and communicate differently across cultures and how you can turn these differences into your competitive edge. We’ll dive into real-world examples and share essential tips for navigating business etiquette and sales negotiations. You’ll gain fresh ideas to help you build trust, enhance your sales and marketing strategies, refine your product and service design and develop your people, giving you the edge to excel in international trade.