The importance of translation in export

Research shows that SMEs who invest in language capabilities are 30% more successful in exporting than those that do not. Join this session to find out why and learn some top tips on the art of translation.

People buy in their own language, and translation is one of the fastest ways to unlock serious ROI on your export journey.

Translation is often a legal requirement to enter a regulated market but it is also one of the easiest ways to get ahead on your export journey, with research showing that 9 out of 10 global users will ignore your product if it’s not in their native language.

So how can you deploy language capabilities to open doors for trade? This session will equip you with the knowledge and skills to use the power of translation to boost your profile and sales in export markets, understand what needs to be translated and how, and how to go about sourcing professional translation services.