Succeeding in the French Market

France is one of Europe’s largest and most dynamic economies, offering significant opportunities for UK exporters. But to succeed, businesses need to choose the right route to market and understand how to operate effectively in a competitive environment.

By joining this webinar by the Department for Business & Trade, you will gain practical insights into the main market entry strategies, whether through direct sales or distributor-led approaches, and learn how to select the most suitable option for your business. You will also hear guidance on how to approach direct entry in the most efficient and cost-effective way, while avoiding common pitfalls.

This session is designed to give you the tools and confidence to position your products or services in France and to build long-term success in this important market_._