BHETA event
Partner event

Solving Sales Challenges with Aspin: Smarter Tools for Wholesalers & Distributors

Wednesday, October 8, 2025
10:30 am
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11:30 am
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Solving Sales Challenges with Aspin: Smarter Tools for Wholesalers & Distributors

EVENT OVERVIEW

Many BHETA members will know Aspin as the provider of a tightly integrated suite of B2B sales tools used widely by BHETA members:

  • But what does this mean in reality?
  • Why do businesses adopt Aspin’s applications?
  • What issues within their business are they seeking to fix?

Aspin will delve into several individual member scenarios with the aim of illustrating how software can transform the way a business operates and performs. We will hear how prior to working with Aspin, members complained about things such as:

  • No customer data – mobile salespeople visiting customers without sales history
  • No integration – orders taken with missing prices and stock levels
  • High cost to serve – too many bottlenecks and overheads to fulfil orders
  • Risk of error – manual intervention causing mistakes and oversights

…….. and much more besides!

We hope that by presenting these real-life customer case studies about fellow members, participants in the webinar will gain an insider view of the type of business issues that can be resolved by implementing Aspin’s PixSell and InterSell applications.

The webinar will be presented by Aspin’s Lizzi Benger. Lizzi has worked for Aspin for 13 years and currently heads up the Marketing function. Having also spent time in Pre-sales and Account Management, Lizzi has developed a very comprehensive and realistic view of what suppliers and distributors in the garden sector can do to maximise the opportunities presented by today’s digital technology.

Aspin has been a proud member of BHETA for over 10 years. Their clients in the home improvement sector include Captivate Brands, Kuhn Rikon and LG Harris.

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