BHETA event
Partner event

Reach Japanese Consumers with Rakuten Marketplace

Friday, September 12, 2025
10:00 am
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11:00 am
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Reach Japanese Consumers with Rakuten Marketplace

EVENT OVERVIEW

Japan boasts the fourth-largest e-commerce market in the world, and at its heart is Rakuten - connecting millions of consumers across a wide range of retail categories and offering a seamless digital market entry solution for the right brands.

Following recent trade mission to Tokyo, the Department for Business and Trade invites you to an exclusive webinar tailored for UK companies aiming to enter Japan’s thriving online retail market. Discover how Rakuten Marketplace can open the door to millions of loyal Japanese customers.

If you’re a UK-based brand or retailer with strong international experience and a standout product, this session will provide valuable insights on the Rakuten Japan opportunity, guidance on getting started, and the support you need for sustainable growth in the Japanese market.

What you’ll learn

  • Learn about the Japanese ecommerce opportunity
  • Learn about Rakuten marketplace
  • Gain insights into what it takes to succeed in Japan via digital commerce

Speaker

Judith McElhinney, Global Digital Commerce & Marketplace Partnerships Lead, Department for Business and Trade

Judith manages partnerships with some of the world’s leading ecommerce marketplaces. She has worked in a variety of roles within ecommerce for over 20 years, including at Amazon UK

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