Rapid Consumer Testing for the Australian and New Zealand market

If you’re a UK consumer goods brand looking to break into Australia or New Zealand markets, this masterclass will help you improve export readiness and enter new markets with greater confidence. Delivered by Stickybeak - a fast, cost-effective global consumer testing platform - the session will show how brands across beauty, apparel, homewares and food & drink are using rapid feedback to optimise packaging, messaging, and product claims ahead of launch. Attendees will learn the difference between market and marketing research, what to test and when, how to get fast, targeted feedback, and how to interpret international insights, plus see real-world case studies of success.

This isn’t a dry research lecture. It’s a high-energy, hands-on session built to help you leverage consumer testing to launch into new markets faster, avoid costly mistakes, and make export decisions with confidence.

What you'll learn:

• Understand the difference between market and marketing research, and how to use both effectively in your export strategy
• Learn what to test, when, and how - from packaging and claims to product positioning and GTM campaigns
• See real-life examples of brands that have used consumer testing to unlock growth