Protecting Your Intellectual Property in China

Mainland China is the UK’s fifth largest trading partner, offering vast opportunities for exporters of goods and services. Yet concerns and misconceptions around intellectual property can hold businesses back from entering or expanding in this market.

In this exclusive webinar by the Department for Business and Trade, the Intellectual Property Office’s attaché team together with leading external IP professionals, will take you inside China’s IP regime and provide clear, practical guidance on how to protect your intellectual property with confidence. You will learn how IP protection differs between the UK and China, the steps you can take to safeguard your rights, and the options available should disputes arise.

This session will cut through the myths, highlight real-world strategies, and equip you with the knowledge you need to trade securely and successfully in China.

Along with the IPO attaché team, our guest speakers include professionals from leading firms, who will cover practical topics relevant to exporters from a wide range of sectors:

• Freedom-to-operate (“FTO”) analysis and IP protection advice for wider hi-tech sector exporters
• Insight into the latest revision of China’s Anti-unfair Competition Law (“AUCL”), which governs infringement of unregistered IP rights (such as unregistered trade marks, designs, and trade secrets)