Maison&Objet 2027

Maison&Objet are known for their decoration, design and lifestyle trade fairs. The January 2027 edition now has a new name, Maison&Objet Premier. It's positioned as the international destination for prestigious design, bringing together excellence, craftsmanship and leading names in one place.

The theme, "Sensory Shift", was developed with trend forecasting agency NellyRodi. It looks at a growing wish among consumers to slow down and experience things more deeply. That insight is useful for any brand thinking about product development, packaging and how its ranges are presented in store.

What to expect
Around 2,300 brands from 49 countries are expected to exhibit across seven halls. Around 500 new brands also join each edition, keeping the show fresh even for regular visitors.
The fair is organised into seven sectors: Signature & Projects, Decor & Design, Fine Craft (métiers d'art), Fragrance & Ambiance, Wellness & Beauty, Fashion & Accessories, and Gift & Play. New features for 2027 include Signature Collection, Maison&Objet Connect, the Design & Creation Forum, M&O Creative Nations, Haute Décoration, Smart Interior and Curatio. Together, they offer more ways to network, learn and explore new markets.

Why should BHETA members attend?
Maison&Objet is a great way to see where premium European design is heading before the year's buying cycle gets going. As a visitor, you can track trends and meet retailers, concept stores, interior designers and hospitality buyers. If you're exhibiting, it puts your brand in front of a highly international, design-focused trade audience.