IFA Berlin 2027

IFA is known as the world's largest tech event connecting consumer electronics, home appliances and future tech. It returns to Messe Berlin from 3rd to 7th September 2027.

The numbers from IFA 2026 show its scale. The show welcomed more than 240,000 visitors from 155 countries and more than 2,000 exhibitors from 51 countries. It also attracted over 5,200 journalists, creators and bloggers. Importantly for suppliers looking to grow export sales, 72% of the buyers who attended were international.

Trade visitors have full-day access to the show each day, with the public admitted later on the opening day. This way exhibitors get valuable time with buyers, as well as the chance to see how consumers react to new products.

Where the home appliance market comes to do business
Home appliances are at the heart of IFA. The 2026 show featured major names including Bosch Home Appliances, Electrolux, AEG, Haier, Midea, Liebherr, Beurer, Sebo, Kärcher and Dreame.

Buyers come to IFA to compare the whole market in one place. That's why it makes sense for suppliers of small domestic appliances, floorcare, kitchen electricals and personal care products to be there.

The dedicated show areas make it easy to target the right audience. These include Smart Home, Home & Entertainment, Audio, and Beauty Tech & Wellbeing, which is a natural fit for personal care brands. IFA also runs a Retail Leaders Summit, which brings senior retail figures together during the show.

IFA Global Markets is the show's dedicated sourcing hub for OEM and ODM suppliers. It's where manufacturers meet retailers, brands and distributors looking for products to develop or private-label. Whether you're looking for a manufacturing partner or want to be found as one, this is a key area to visit.

The media audience is another major benefit, with thousands of journalists and content creators at the show, IFA is a powerful platform for launching new products to an international audience.