How to conduct international market research

Effective market research helps exporters prioritise countries, target market segments, and approach suitable customers. This webinar by the Department for Business & Trade will cover what to research for international success, how to find critical information, and key models for market selection and risk management. It will also explore how you can structure your international market research to achieve more sales.

Key topics include setting clear objectives, leveraging resources, collaborating with trade bodies, and using primary and secondary research methods.

The session will also discuss PESTEC analysis, cultural sensitivity, legal compliance, and continuous learning to ensure successful market entry and growth.