Glee 2027

For more than 50 years, Glee has been at the heart of garden retail, bringing the industry together to discover new products, build lasting relationships and shape the season ahead.

Taking place at NEC Birmingham from 6th–8th September 2027, this event will bring together 400+ exhibitors and more than 5,000 trade buyers across 11 product sectors. Explore a vibrant marketplace to discover the latest products, meet key industry contacts, and discover new business opportunities.

A Marketplace for New Products and Brands

From established names to emerging businesses, Glee brings a diverse mix of brands together under one roof.

Across 11 product sectors, explore the latest developments in garden retail, outdoor living, home and garden improvement, food and more. The introduction of new areas for Food at Glee and Home and Garden Improvement further reflects the expanding opportunities within the sector.

For brands looking to increase their visibility, launch new ranges or reach new retail audiences, the show provides a highly focused environment where products can be seen directly by relevant buyers.

Building Connections That Drive Business

Relationships are at the centre of Glee, as thousands of buyers attend, the show creates a valuable setting for face-to-face conversations between brands, retailers and industry professionals.

From meeting new contacts and developing potential partnerships to reconnecting with existing customers, Glee brings together the people and businesses shaping the future of garden retail.

It is where brands can strengthen relationships and products can move from the show floor into retail collections.

Insight That Shapes the Season Ahead

Glee goes beyond product discovery, with keynote speakers, expert-led seminars and the New Product Awards providing insight into the trends, opportunities and developments influencing the industry.

The event offers a window into what retailers are looking for, where growth is emerging and which products are generating interest, valuable intelligence for businesses planning their next collection, campaign or retail strategy.