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Address
Wickes Head Office, Link House, 19 Colonial Way, Watford WD24 4JL
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EVENT OVERVIEW
BHETA is delighted to announce that through our relationship with GIMA (Garden Industry Manufacturers’ Association) we have secured a fantastic opportunity for members selling garden products to engage with the buying team at Wickes, the UK’s second-largest home improvement retailer.
This GIMA-run event is available to BHETA members at a discounted GIMA rate of £90 + VAT (as opposed to a standard rate of £180 + VAT).
Buyer Connect is GIMA’s highly successful initiative designed to strengthen relationships between suppliers and key retail buyers. These one-to-one sessions offer a unique platform for suppliers to present products, forge partnerships, and explore exciting new routes to market.
Wickes has a bold ambition – to be part of every home improvement project in the UK, both inside and out. As the garden continues to evolve as the 'fifth room', customers are investing more in outdoor living, from tranquil retreat zones to entertaining spaces. Recognising this shift, Wickes is looking to expand its garden offering, with a strong focus on dropship fulfilment and potential in-store development for 2027.
The Wickes team is particularly keen to engage with suppliers in the following categories:
The buying team is open to all relevant product submissions and innovations.
Tony Kersey, GIMA’s Membership Ambassador, said: “Our Buyer Connect programme continues to go from strength to strength, and welcoming Wickes is a testament to the value of these events. Their commitment to growing their garden and seasonal ranges – particularly through dropship – presents a significant opportunity for suppliers to engage with a brand that is investing in this space.”
Steve Edwards, Sector Manager for DIY and Gardening at BHETA commented: ‘We are delighted to be working with GIMA to provide opportunities for suppliers to support Wickes in the development of their Garden assortment across multiple categories. The trends to decorate your outdoor space as you would do indoors, continues at pace, and events like these provide the opportunities to share these developments.’
If you have any questions contact the GIMA team at info@gima.org.uk.
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