Future-Proof Your Amazon Success: AI Optimised Content for Every Scale

The way customers find products on Amazon has fundamentally changed. The era of traditional, keyword-only SEO is no longer enough to dominate the marketplace. With the rise of AI shopping assistants like Amazon's RUFUS, customers are discovering products through natural language conversations, which means your content must be structured and optimised for these new platforms. If your listings aren't AI-ready, you could be missing out on a significant portion of sales.

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In this exclusive webinar, RT7 Digital will show you how to leverage AI to transform your e-commerce business at any scale. They'll introduce you to their new approach:

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LLM Brand Optimisation, a service specifically designed for AI-driven platforms. This isn't just about keywords; it's about optimising your listings for the core frameworks that large language models (LLMs) understand, including RUFUS, COSMOS, and GEO.

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What You'll Learn:

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• Understand the AI-Powered Amazon Landscape: Discover how AI shopping assistants like RUFUS are changing customer behaviour and why adapting your content is crucial for future success.
• The Pillars of LLM Brand Optimisation: Get an in-depth look at the key frameworks - RUFUS (Relevance, Uniqueness, Functionality, Urgency, Specificity), COSMOS (Clarity, Originality, Structure, Meaning, Offer, Style), and GEO (Generative Engine Optimisation) - that we use to optimise your brand's presence in AI responses.
• Future-Proof Your Content Strategy: Learn how to tailor your product listings and brand content to be easily understood and utilised by large language models. We will cover how to use clear, natural language, answer potential customer questions, and provide complete, structured data.
• See the Difference: We'll walk you through real-world examples and sample outputs, showing you how AI-optimised content looks and performs.

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Speakers

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Aaron Baish - Senior Growth & Client Success Strategist at RT7 Digital

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Aaron is a seasoned marketing professional whose career spans Singapore, Southeast Asia, the UAE, and the UK, blending traditional print media expertise with deep experience in e-commerce and Amazon marketplace management. His international background has shaped a culturally sensitive approach to client relations, strategy development, and business growth. Known for his ability to drive ROI through data-driven, compliant marketing strategies, Aaron brings valuable insights into online customer behavior, listing optimization, and digital innovation. As a speaker and strategist, he offers practical advice rooted in years of experience, making him a trusted voice in navigating today’s hybrid marketplaces.