Drive Results with AI-Enhanced Strategic Targeting

This webinar, hosted by BHETA in partnership with award-winning digital marketing agency Push, reveals how AI is transforming international targeting strategies for businesses aiming to grow globally.

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Connecting with the right customer, with the right message at the right time, is more critical than ever - especially when entering new markets. AI now enables deeper, faster insights by analysing complex behavioural, demographic, and regional data to refine market segmentation and prioritise audiences most likely to convert.

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In this session, you’ll discover how AI-powered sentiment analysis uncovers local customer preferences, cultural nuances, and emotional drivers - essential for crafting tailored, compelling value propositions that truly resonate in diverse markets. We’ll also explore how AI algorithms shape smarter pricing strategies through real-time competitor analysis, demand forecasting, and consumer behaviour insights, giving you a powerful edge in global markets.

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Led by Jai Khan, Sales and Growth Marketing Director at Push, with over 15 years’ experience in digital strategy and AI-driven marketing, this webinar draws on real-world examples of businesses successfully using AI to sharpen their targeting, boost conversion, and maximise international marketing ROI.

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What you’ll learn:

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• How AI improves market segmentation across regions and customer types
• Using sentiment analysis to tailor value propositions for local audiences
• Applying AI-driven pricing strategies based on dynamic market data

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This webinar is perfect for business owners, marketers, and strategy leaders looking to elevate their international targeting and unlock new growth opportunities with AI-powered insights.