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EVENT OVERVIEW
This webinar, hosted by BHETA in partnership with award-winning digital marketing agency Push, reveals how AI is transforming international targeting strategies for businesses aiming to grow globally.
Connecting with the right customer, with the right message at the right time, is more critical than ever - especially when entering new markets. AI now enables deeper, faster insights by analysing complex behavioural, demographic, and regional data to refine market segmentation and prioritise audiences most likely to convert.
In this session, you’ll discover how AI-powered sentiment analysis uncovers local customer preferences, cultural nuances, and emotional drivers - essential for crafting tailored, compelling value propositions that truly resonate in diverse markets. We’ll also explore how AI algorithms shape smarter pricing strategies through real-time competitor analysis, demand forecasting, and consumer behaviour insights, giving you a powerful edge in global markets.
Led by Jai Khan, Sales and Growth Marketing Director at Push, with over 15 years’ experience in digital strategy and AI-driven marketing, this webinar draws on real-world examples of businesses successfully using AI to sharpen their targeting, boost conversion, and maximise international marketing ROI.
What you’ll learn:
This webinar is perfect for business owners, marketers, and strategy leaders looking to elevate their international targeting and unlock new growth opportunities with AI-powered insights.





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