Decoding the China Consumer Market (International Trade Week)

As part of International Trade Week, the UK Department for Business and Trade (DBT) is hosting a high-impact workshop focused on unlocking opportunities in China’s fast-evolving consumer market.

This event will bring together UK companies and a delegation of more than 30 Chinese retail and e-commerce organisations, including leading platforms, distributors, and investors - all looking to connect with innovative British brands.

The session is designed for established UK brands (turnover £500k+) across fashion, luxury, beauty, home and lifestyle, sports, and mother & baby sectors.

Why attend:

• Access first-hand market insights and practical guidance on doing business in China’s retail sector.
• Learn about marketing approaches and digital strategies driving success in China’s premium and lifestyle categories.
• Network directly with senior representatives from top Chinese retailers, agents, and supply chain partners to explore export and collaboration opportunities.

With China now the UK’s third-largest trading partner, this workshop offers a valuable platform to understand market trends, strengthen commercial ties, and position your brand for growth in one of the world’s most dynamic consumer markets.

Agenda:
09:00 – 09:05 Opening Remarks from the UK’s Department for Business and Trade
09:05 – 10:00 Special Guests will present an overview of the China retail market landscape:
Macro view of China’s business environment – from a retail perspective
Market entry routes – the omnichannel journey
E-commerce platforms – options and comparison
Finance Investment
IP Protection
10:00 – 10: 20 The Magic of Social Media in China
10:20-10:30 Refreshment Break
10:30 – 11:15 Panel Discussion – Successful Access to China market, with experienced UK businesses
11:15-11:30 Q&A
11:30-13:30 Lunch Networking
13:30-17:00 Business matchmaking – opportunity for one-to-one meetings