Decoding Indian Culture for Business Success

Understanding cultural nuance is key to succeeding in international markets - especially one as diverse and complex as India. In this session delivered by the Department for Business and Trade (DBT), you’ll gain essential cultural intelligence to navigate business communication, leadership, and collaboration in India more effectively.

What You’ll Learn

• Understand core Indian cultural values—such as hierarchy, collectivism, and high-context communication—and how they influence business behaviour
• Learn how to adapt your leadership, decision-making, and team engagement strategies for Indian workplace dynamics
• Explore India’s regional, linguistic, and cultural diversity and its impact on marketing, sales, and operations
• Discover practical tips for building trust, communicating effectively, and managing business etiquette in an Indian context

Session Overview
This interactive session will equip UK businesses and professionals with a strong foundation in Indian cultural norms that shape both consumer expectations and professional relationships. Whether you're managing cross-border teams or building partnerships in the region, you’ll leave with actionable strategies to enhance collaboration, avoid missteps, and drive results in the Indian market.