Cultural Awareness: Your key to international business success

As global markets become more interconnected, cultural awareness is no longer optional. It's essential. This DBT-hosted webinar will equip you with the insights and tools to navigate cultural differences, communicate more effectively, and localise your brand for international success.

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What You’ll Learn

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• The importance of cultural awareness when working with international clients
• Practical tips for market localisation and effective branding
• How to address cultural sensitivities and build an intercultural business strategy

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Session Overview

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Miscommunication or cultural missteps can quickly derail international opportunities. This session will explore how understanding local customs, communication styles, and cultural expectations can give your business a competitive edge. You’ll also discover how basic language skills and tailored cultural strategies can help you build trust, adapt your marketing, and avoid costly mistakes in new markets.

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Speaker

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Rob Shimwell – Director of Training and Founder, Dialogue Language Services International

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With over 30 years of professional experience, Rob is a qualified trainer who delivers bespoke cultural programmes to help companies develop effective intercultural strategies and support international operations.