Cultural Awareness: Your key to international business success

As global markets become more interconnected, cultural awareness is no longer optional. It's essential. This DBT-hosted webinar will equip you with the insights and tools to navigate cultural differences, communicate more effectively, and localise your brand for international success.

What You’ll Learn

• The importance of cultural awareness when working with international clients
• Practical tips for market localisation and effective branding
• How to address cultural sensitivities and build an intercultural business strategy

Session Overview
Miscommunication or cultural missteps can quickly derail international opportunities. This session will explore how understanding local customs, communication styles, and cultural expectations can give your business a competitive edge. You’ll also discover how basic language skills and tailored cultural strategies can help you build trust, adapt your marketing, and avoid costly mistakes in new markets.

Speaker
Rob Shimwell – Director of Training and Founder, Dialogue Language Services International
With over 30 years of professional experience, Rob is a qualified trainer who delivers bespoke cultural programmes to help companies develop effective intercultural strategies and support international operations.