BHETA event
Partner event

Crafting a Trade Website That Works as Hard as You Do

Thursday, March 12, 2026
9:30 am
-
11:00 am
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Speakers

Address

Lizzi Benger
Head of Marketing
,
Aspin

BIO

Lizzi has worked for Aspin for 13 years and currently heads up the Marketing function. Having also spent time in Pre-sales and Account Management, Lizzi has developed a very comprehensive and realistic view of what suppliers and distributors in the garden sector can do to maximise the opportunities presented by today’s digital technology.
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BIO

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BIO

Crafting a Trade Website That Works as Hard as You Do

EVENT OVERVIEW

Save the date! Full details and registration launch in January 2026.

For over two decades, Aspin has helped DIY, housewares, gardening, and electrical suppliers turn their digital platforms into real commercial assets - not just online brochures.

In this high-energy workshop, they will encourage members to re-examine their company's value proposition and demonstrate how their B2B website and wider digital presence can become a powerful extension of their sales team by clearly reflecting their values, personality, and brand promise.

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