Crafting a Trade Website That Works as Hard as You Do

For over two decades, Aspin has helped DIY, housewares, gardening, and electrical suppliers turn their digital platforms into real commercial assets, not just online brochures.
In this high-energy workshop, we will encourage members to re-examine their company's value proposition and demonstrate how their B2B website and wider digital presence can become a powerful extension of their sales team by clearly reflecting their values, personality, and brand promise.

Why it matters

Buyers judge you long before the first conversation. A digital presence that truly represents your business:

• Builds immediate trust and credibility
• Helps retailers understand why they should choose you
• Strengthens every sales interaction- online and offline
• Gives you a competitive edge in crowded product categories

What You’ll Do in the Workshop

Led by Aspin’s Head of Marketing, Lizzi Benger, this practical, hands-on session will guide participants to:

• Step back and reflect on their value proposition
• Identify key audiences (customers, prospects, sales teams, etc.)
• Map which services/products each audience cares about
• Use a brand language framework to define:
  • Key adjectives
  • Tone of voice
  • Style choices
  • Messaging that reflects your brand personality

Participants will leave with a clear, structured way to ensure their digital presence aligns with their company’s true identity.
We must apologise, this session will not include a demo, and the workshop is designed for users of all and any trade website applications.

Who Should Attend?

Whether you:

• Already have a long-established trade website
• Are in the middle of implementing one
• Are deciding whether to invest in digital trading
  …this workshop will offer insights, tips, and practical takeaways you can apply immediately.

Important Information

• Limited to 10 attendees (first come, first served basis)
• Registrants will receive a pre-workshop workbook to complete during the session

About Aspin

Aspin is a family-run software business. Established in 1987, we provide wholesalers, manufacturers, and distributors with B2B sales solutions. Aspin has been a proud member of BHETA for over 10 years.

Aspin works with multiple companies in the DIY/Homewares sector including Captivate Brands, Kuhn Rikon, LG Harris and many more.