BHETA event
Partner event

Commercial opportunity in the Cruise Ship Industry

Thursday, January 22, 2026
10:00 am
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11:00 am
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Commercial opportunity in the Cruise Ship Industry

EVENT OVERVIEW

Join DBT's exclusive webinar exploring one of the fastest-growing areas in travel retail: cruise retail.

DBT will share insights from across the global cruise line partnerships, covering:

  • Who the major cruise lines and retailers are
  • Which categories are performing fastest onboard and why
  • Where to connect with cruise retail teams, from key ports to priority trade shows
  • Which regions and markets are seeing the strongest growth

You’ll also hear directly from Harding+ on:

  • The 14 cruise lines they partner with
  • How onboard retail is evolving through experience, insight and innovation
  • Next steps of how to get in touch

Plus, hear from a UK brand currently trading onboard, as they share how they entered the cruise retail space, the opportunities they’ve unlocked, and the realities of operating in a ship-based environment.
Whether you’re a brand looking to expand your presence at sea, or simply curious about how cruise retail works, this session offers a practical, insider view of how to enter and succeed in this uniquely dynamic retail channel.

Who is this for?
Registered UK Companies including Food & Drink and Home & Gift

What You’ll Learn

  • Who’s Who of Cruise Retail: Overview of the major global operators and their networks 
  • Digital Innovation – how the industry is changing for the future
  • Top-Selling Product Categories: From luxury beauty to spirits, fashion, and confectionery – what moves and why
  • How to Connect: Learn where and how to meet key operators and decision-makers – including trade shows, regional events, and industry platforms
  • Harding+: The opportunity, how the model works, logistics, key categories, insider tips, how to succeed
  • DBT Support: Hear more about upcoming events and activity

Why Attend?

  • Invaluable overviews and insights by industry experts - Kapila Ireland, Editor, DFNI- Frontier, Harding+ and a UK brand operating in the cruise sector.
  • Access to exclusive opportunities post-webinar
  • Networking tips to enter and succeed in the sector

For any questions before the event please contact the Lucy Haine, lucy.haine@businessandtrade.gov.uk.

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