BHETA event
Partner event

Build an effective international Digital marketing strategy

Tuesday, December 2, 2025
10:00 am
-
11:00 am
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Speakers

Address

Adrian Howe
UK Export Academy Sector Lead & Adviser
,
Department for Business and Trade

BIO

Adrian has been a part of the UK Government / HM Forces for over the last 30 years, and has worked and operated all around the globe, championing equality, encouraging international cultural working links and relationships, whilst being a key advocate for the United Kingdom, and its business and exports.
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BIO

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BIO

Build an effective international Digital marketing strategy

EVENT OVERVIEW

Building an effective international marketing strategy involves developing a plan that helps your business successfully enter and compete in foreign markets. It requires a deep understanding of cultural differences, market dynamics, and the global competitive landscape.

An effective international marketing strategy also requires a deep understanding of local cultures, consumer preferences, competitive landscapes, and the ability to adapt your product and messaging accordingly. By conducting thorough market research, setting clear objectives, and being adaptable, your brand can build a strong, sustainable presence in global markets.

You'll leave this session knowing how to approach defining your clear marketing objectives; with confidence to create your own global marketing plan; and know how to monitor the performance of your marketing efforts to know when to adjust them, or whether they are delivering the results that you want.

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