AI-Driven Analytics for Optimising Performance

Hosted by BHETA in collaboration with the award-winning digital marketing agency Push, this webinar explores how AI-driven analytics are revolutionising the way businesses monitor, evaluate, and enhance their international marketing efforts.

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In a fast-evolving global marketplace, real-time insights and agile decision-making are essential. This session will show you how to use AI tools to track key performance indicators (KPIs) across regions with precision, enabling you to understand what’s driving customer engagement, conversions, and overall campaign success in each market.

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You’ll also discover how machine learning can predict market shifts, reveal hidden trends, and identify emerging risks—helping your business move from reactive adjustments to proactive strategy, vital for maintaining a competitive edge worldwide.

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Led by Jai Khan, Sales and Growth Marketing Director at Push, this webinar draws on deep expertise and practical examples to equip you with AI-driven methods for smarter, faster marketing optimisation on an international scale.

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What you’ll learn:

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• How AI analytics track and analyse global campaign performance in real time
• Using AI insights to make data-driven strategic adjustments
• Leveraging machine learning to forecast market trends and mitigate risks

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This webinar is perfect for marketers, business owners, and strategy leaders focused on scaling and refining international campaigns through smarter, AI-enabled performance management.