AI Workshop: Supercharge Your Marketing with AI

This event is free to attend and exclusively available to BHETA members.

AI is no longer a futuristic concept. It’s already transforming how marketers plan, create, and communicate. From generating compelling content in seconds to unlocking new audience insights, those who understand how to apply AI effectively are setting a new standard for performance.

Join us for an in-person AI workshop with Push, an award-winning digital marketing agency renowned for helping brands accelerate growth through smarter use of technology. Drawing on 17 years of global experience, the Push team will share how they’re integrating AI into marketing strategies to boost creativity, efficiency, and results.

This interactive session will equip you to:

• Gain a competitive edge by understanding how AI can drive success in your industry.
• Master effective AI prompting techniques to meet your specific objectives.
• Streamline and elevate your ad copy creation process with high-converting, AI-driven content.

This will be a practical, hands-on workshop, so attendees are asked to bring their laptops to fully participate in the live exercises and demonstrations.

Agenda

• AI in Marketing: What’s Working in 2025: A look at the latest tools, trends and real-world results
• Prompt Engineering Masterclass: Learn how to brief AI tools for useful, accurate output
• Ad Copy and Content Creation with AI: Create product ads, headlines and captions that convert
• SEO Tactics Using AI: Plan and write search-friendly content more efficiently
• Introducing AI Agents: Understand how AI agents can automate repeat marketing tasks
• Q&A
• Lunch provided by BHETA

This exclusive workshop is a game-changer for businesses looking to thrive in the digital age. Don't miss out on this opportunity to gain a significant competitive advantage.

What past attendees say?

Wilson Wilson, e-Commerce Experience & CRM Manager, Robert Welch Designs Ltd
“As an AI ambassador for our business, I spend a lot of time already working with AI, but the session still gave me plenty to take away.
What worked particularly well was the balance. It was accessible and easy to follow for anyone new to AI, without feeling basic or repetitive for those already using it day to day. The practical guidance around prompting was especially useful, with clear examples you could apply immediately.
The pace was spot on for a three hour session and never felt overwhelming, which is important in a space that’s moving as quickly as AI is right now.
I’d happily recommend the workshop to teams or individuals at any stage of their AI journey. There’s real value in stepping back, learning together, and understanding just how fast things are evolving.”

Alexandra Blyth, Marketing Manager, International Cookware Ltd
“The workshop combined both insightful data as well as practical hands-on exercises to illustrate what was being taught. Both presenters were experience and knowledgeable and the time flew by. I highly recommend it for anyone interested in learning about the changing world of AI and how it can be used in daily marketing.”