AI Workshop: Supercharge Your Marketing with AI

This event is free to attend and exclusively available to BHETA members.

AI is no longer a futuristic concept. It’s already transforming how marketers plan, create, and communicate. From generating compelling content in seconds to unlocking new audience insights, those who understand how to apply AI effectively are setting a new standard for performance.

Join us for an in-person AI workshop with Push, an award-winning digital marketing agency renowned for helping brands accelerate growth through smarter use of technology. Drawing on 17 years of global experience, the Push team will share how they’re integrating AI into marketing strategies to boost creativity, efficiency, and results.

This interactive session will equip you to:

• Gain a competitive edge by understanding how AI can drive success in your industry.
• Master effective AI prompting techniques to meet your specific objectives.
• Streamline and elevate your ad copy creation process with high-converting, AI-driven content.

This will be a practical, hands-on workshop, so attendees are asked to bring their laptops to fully participate in the live exercises and demonstrations.

Agenda

• AI in Marketing: What’s Working in 2025: A look at the latest tools, trends and real-world results
• Prompt Engineering Masterclass: Learn how to brief AI tools for useful, accurate output
• Ad Copy and Content Creation with AI: Create product ads, headlines and captions that convert
• SEO Tactics Using AI: Plan and write search-friendly content more efficiently
• Introducing AI Agents: Understand how AI agents can automate repeat marketing tasks
• Q&A
• Lunch provided by BHETA

This exclusive workshop is a game-changer for businesses looking to thrive in the digital age. Don't miss out on this opportunity to gain a significant competitive advantage.

What past attendees say?

Dan Gyves, Managin Director at Esska Shoes
“Over the years I have been to a lot of workshops and training courses. I can honestly say that the PUSH AI workshop is hands down the best one I have ever been to. The content is exceptionally good and is intertwined with hands-on training where you learn how to ask and train an AI tool.
I came away with numerous use cases from the information PUSH imparted. AI really is an incredible tool that will enhance productivity and capability when implemented correctly.”