
Helping home & garden product businesses deliver growth
COMPANY OVERVIEW
Hi, I’m Jack.
I help Owners & C-Suite Executives break through stagnation and get back on the path to profitable growth.
Whether it’s unlocking the potential of your commercial team or solving a key strategic challenge, I bring hands-on leadership and a proven track record of delivering results.
Services
Fractional Director
Your sales and marketing team are capable, but without strategic leadership, they’re not reaching their full potential. You need someone to drive performance, but a full-time hire isn’t the right move.
As a Fractional Commercial Director, I embed into your business to lead your sales, marketing, and/or ecommerce teams, focusing on:
• Strategy Design: creating a clear, actionable commercial plan
• Project Leadership: Overseeing key initiatives to accelerate growth
• Team Development: coaching & upskilling to create lasting impact
You get the leadership you need, without the full time costs.
No recruitment or ongoing employment costs (benefits & tax)
Part-time engagement; 1-3 days p/w, 4-week notice period
Commission-heavy fee structure; if I don’t deliver, you don’t pay
Strategy Project
You have a commercial challenge or opportunity that needs urgent attention, but your team doesn't have the bandwidth to tackle it. You need an expert who can hit the ground running.
Leading the project with input from you and your team, I handle analysis through to implementation, typically focused on:
• Performance Improvement: recovering sales/profit in existing markets
• Market Development: growing sales in new channels/categories
• New Market Entry: launching brands/products into new segments
You get expert support, without long-term commitment.
- Specialist resource, focused on the issue at hand
- Flexible engagement; usually 2-6 months
- Project based fees with a money back guarantee
BHETA Member Exclusive
FREE 2-hour strategy workshop, online or in-person.
Have a commercial challenge or opportunity you need an outside perspective on? Following an initial brief, I will guide you and your team through a tried-and-tested strategic choice exercise, providing my honest input and opinion along the way.
You’ll leave with your choices clarified, and confidence in a route forward.
MEMBER BENEFITS
BENEFIT TESTIMONIALS
We reached out to Jack to help us define a new sales strategy, with particular emphasis on digital channels. He got us selling on Amazon when all previous attempts had failed and significantly grew our B2B ecommerce platform creating major cost efficiencies. I trust Jack to act in the company's best interest, and have come to rely on him as a senior member of the leadership team and sounding board to me.
After 6+ years as a DTC-only business, the launch of a new range of knives intended to be sold additionally / mainly through retail channels led us to look for assistance in designing a strategy and action plan for this new world. Jack gave us confidence in our product and positioning and a resource that will allow us to see and anticipate pitfalls before we reach them. All delivered with a pleasing lack of bulls**t.
Explore Other Member Benefits
Discover even more ways BHETA supports your business. From exclusive insights to valuable networking opportunities, our member benefits are designed to help you thrive in a competitive industry.
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