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Homebase appoints M&C Saatchi Public Relations to support turnaround


Homebase, one of the UK’s leading home improvement and garden retailers, has selected M&C Saatchi Public Relations to run its consumer PR, corporate PR and social media activity for the next two years. The agency joins a newly appointed roster of marketing and creative agencies working with Homebase to support the retailer’s turnaround plan.

Claire Abercrombie, Head of Corporate Affairs, said: “We’re delighted to welcome M&C Saatchi on board. Working together, we will continue to support our turnaround plan and step-change the way we share news about all the exciting things happening at Homebase.”

M&C Saatchi Public Relations adds Homebase to its established retail portfolio in the UK with other clients including Dixons Carphone, The Co-op, Foot Locker and Dreams.

“We are coming on board with Homebase at an extremely exciting moment as this great British brand sets up for growth and a return to the hearts, minds and homes of the UK public,” commented Chris Hides, Global Managing Director for M&C Saatchi Public Relations.

The business was awarded to M&C Saatchi Public Relations following a competitive three-way pitch which commenced in July 2019. M&C Saatchi Public Relations joins other newly appointed marketing and creative agencies working with Homebase including Atomic, Havas and Cry Havoc.

Source: Insight DIY Team & M&C Saatchi Public Relations.

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