Fashion retailer H&M is opening a new concept store for its Home range in the UK.
H&M Home will open in the Bullring, in Birmingham city centre, later this year. The 530sqm store will offer the full H&M Home range, including furniture and lamps, and a range of products from other brands.
The new concept store was originally launched last year across five European markets.
The concept store was initially launched last year across five European markets, with a London store opening in April this year. The Regent Street store covers 700sqm and two floors, and offers an in-house florist and cafe.
Peter Klagsmark, general manager H&M Home, said of the planned opening: “It is so exciting that we now enter Birmingham with our new concept and offer. Our Concept Store is a strong complement to our digital offer and we look forward to present our assortment and concept in more detail closer to the opening.”
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