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Homebase and AO sign a 5 year appliance supply agreement


AO has signed an initial 5-year term agreement Homebase to supply, install and recycle appliances. Homebase has agreed to purchase major domestic appliances and audio-visual equipment exclusively from AO over an initial five-year term.

The agreement provides Homebase customers access to the whole AO range at AO’s “internet” pricing, and to AO’s logistics, including to AO’s recycling scheme.

AO chief executive and founder John Roberts was quoted in Retail Week: “We’ve got an incredible vertically integrated platform and they’re scaling in white goods. We’ve got all the supply chain and the infrastructure, and everything that goes with it. This means that it’s an even more of a one-stop-shop solution. If you buy a new kitchen and have it on finance, it means you can put all your appliances on your finance deal as well”.

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