Skip to main content

+44 (0) 121 237 1130


Wickes upgrades profit guidance for 2021

Wickes has raised FY2021 adjusted profit before tax (PBT) guidance to no less than £83m (previous guidance was £67-£75m). No sales figures were provided for Q3 and Q4, saying “Do It For Me (DIFM) are strengthening as we work through an elevated order pipeline”, and “Core sales are lower year-on-year against tough comparatives, remaining materially ahead on a two-year basis”. 

On sales::

  • We “continued to perform well in the fourth quarter to date, benefitting from our balanced business model, with sales in line with expectations”.
  • “Delivered sales in Do It For Me (DIFM) are strengthening as we work through an elevated order pipeline”.
  • “We expect a higher carry over order book in DIFM, supported by continued strong sales which will benefit the first half of FY2022”.
  • “Core sales are lower year-on-year against tough comparatives, remaining materially ahead on a two-year basis driven by … local trade underpinned by our digital TradePro loyalty scheme”.

On margin:

  • “Our agile business model and strong supplier relationships have resulted in a better than expected margin performance”.
  • “We have been able to mitigate the pressures resulting from rising inflation and freight costs”.

David Wood, CEO of Wickes commented: “Our forward planning and early strategic decisions have resulted in an improved profit performance, and we continue to navigate inflationary pressures and raw material constraints well. Clearly, this remains a time of uncertainty, however our differentiated business model leaves us well-placed to continue to outperform within a large and growing home improvement market.”

read the update here


Here is a reminder of Wickes’ first half results :

About Wickes

  • Wickes is a digitally-led, service-enabled home improvement retailer, delivering choice, convenience, value and best-in-class service to customers across the United Kingdom, making it well placed to outperform its growing markets.
  • In response to gradual structural shifts in its markets over recent years, Wickes has a balanced business focusing on three key customer journeys – Local
    Trade, DIY (together “Core”) and Do It For Me (“DIFM”).
  • Wickes operates from its network of 232 right-sized stores, which support nationwide fulfilment from convenient locations throughout the United Kingdom, and through its digital channels including its website and TradePro mobile app for trade members.

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies