Skip to main content

+44 (0) 121 237 1130



Wayfair BHETA event

BHETA’s next retailer networking forum takes place on Wednesday, 26th February and will feature a presentation from a leading member of the Wayfair team, who are looking to expand their DIY offering. Five of the Wayfair team will be attending including senior figures from the company’s Berlin headquarters. The presentation will bring BHETA members up to speed on how suppliers can support future developments at Wayfair and further establish trading relationships.

US-based home products online retailer, Wayfair was founded in 2002 on a shoestring budget to sell stereo racks and stands. Founders Steve Conine and Niraj Shah then replicated their original website to sell other home products until the resulting 250 sites were merged as one in 2011. By 2012 Wayfair had exceeded $600 million in annual revenue and was well on its way to becoming a household name offering millions of products across a wide array of styles and price points. Wayfair generated $8.6 billion in net revenue for the twelve months ended September 30, 2019 operating in the US and Europe. Its mission is to create the ultimate home goods shopping experience.

Among other speakers will be Glynn Jones from the Bank of England, who will provide an assessment of the outlook for the Economy and UK retail, taking account of Brexit developments.

Phil Pond of trend forecaster, Scarlet Opus will be providing insights into the issue of sustainability and eco-friendly goods in the DIY sector and how advances in technology have led to innovation in manufacturing processes, material recovery possibilities and product design.

Karina Kulichenko from FEDIYMA will be presenting insights from the recently published 2019 Global Home Improvement Report, which is a key source of information for any UK supplier looking to grow their export sales. The report provides detailed information on 56 countries worldwide, including the top 10 DIY retailers in each country.

BHETA’s Chief Operating Officer, Will Jones commented, “Retailing continues to move fast, driven by the evolution of different shopping habits, attitudes and beliefs at macro level and ever more advanced technology. This forum will provide BHETA members with a unique insight into the opportunities for
trading with a leading online retail brand; as well as valuable pointers about the most important factors for focus in 2020.”

Please follow this link for the Forum Agenda Click Here

Refreshments will be provided on the day, including a networking lunch and the event, which is being held at Federation House, Vyse Street, Birmingham will commence with registration at 9.30 am. In the first instance, please register interest with Zara Miah on

For more information about future BHETA events and the benefits of BHETA membership in general contact BHETA’s member services manager, Nicola Adams on

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies