Skip to main content

+44 (0) 121 237 1130


SEAMA joins BHETA to form new SEA committee

The Small Electrical Appliance Marketing Association (SEAMA) has become part of the British Home Enhancement Trade Association (BHETA).  Its 14 members  – G25Ltd, Meyer, Igenix (Pik-a-Pak), RKW, MPL Home, Vita-Mix, Ultimate Products, HoMedics, Magimix, Spectrum brands, Morphy, Group SEB, Conair, Delonghi (Kenwood) – become individual members of BHETA where they were not already.  While the SEAMA name will become dormant as a legal entity, the collective will operate as a fourth committee within BHETA, alongside the current DIY, Housewares and Export committees.

Simon Blurring – MD of FKA brands (HoMedics and Salter) who was SEAMA’s President, will become Chair of the SEA committee and has joined the Board of BHETA.

SEAMA has represented importers, distributors, and manufacturers of small electrical appliances in the UK.  Member interests cover kitchen and household appliances (irons, kettles, coffee machines, food preparation equipment, etc) as well as personal care (hair dryers, stylers, shavers, electric blankets, etc).   It has provided forum opportunities for members to meet and exchange ideas plus, via its EOSC team (Environmental, Operations and Safety Committee), it has ensured that members are fully compliant with industry standards and forthcoming legislative changes.

Commenting on the move, Chief Operating Officer of BHETA, Will Jones said, “This is great news and will play to our collective strengths.  In addition to increasing the membership, BHETA gains greater traction in small domestic appliances, floorcare and personal care and adds to its capability in relation to industry standards and compliance.  The integration also enhances BHETA’s industry voice and provides increased lobbying capability and opportunities.”

Simon Blurring added, “All SEAMA companies will now enjoy the benefits of belonging to BHETA, which some already enjoyed.  As part of a much larger trade organisation, there are the advantages of additional networking, more services, lobbying and a wider sector focus.”

For more information about BHETA, BHETA events and the benefits of BHETA membership in general contact BHETA’s member services manager, Nicola Adams on, or visit

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies