Following the growing popularity of National Home Improvement Month, BHETA’s initiative to reawaken and drive consumer interest in home improvement and DIY, BHETA has started retailer recruitment for its third such campaign, planned to take place throughout April 2020.
Like the 2019 campaign, National Home Improvement Month is all about inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling. It will be fronted and supported by some of the largest companies and brands in the home improvement and DIY industry.
In preparation for the 2020 event, BHETA has initiated dialogue with the UK’s leading DIY and home improvement retailers as well as trade associations such as bira and the BMF, accessing the independent and builders merchants markets. Commenting on the plans, BHETA’s marketing manager, Stephen Richardson said, “The 2019 campaign attracted some excellent media coverage and yet again, we received good feedback from the industry. The plan for 2020 is to secure an even greater volume of retailer buy in all channels to enable suppliers to maximise the opportunity.”
National Home Improvement Month uses the tagline ‘Love The Home You Live In’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point of sale and support material will again be available so everyone retailing home and garden products can take part.
As a BHETA sponsored initiative, suppliers and distributors wanting to get involved need to be, or become, members of BHETA to participate.
Any supplier, distributor or retailer who would like more information about the campaign should contact Stephen Richardson at BHETA on 0121 237 1130 or email firstname.lastname@example.org.
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