Following the success of the UK’s first ever industry-wide home improvement marketing initiative aimed at consumers, National Home Improvement Week, which took place in March this year, BHETA is commencing recruitment for its second such campaign, National Home Improvement Month, which is planned to place throughout April 2019.
Like the 2018 campaign, National Home Improvement Month is all about inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling. It will be fronted and supported by some of the largest companies and brands in the home improvement and DIY industry.
Commenting on the plans, BHETA’s home improvement sector director, Paul Grinsell said, “The 2018 campaign attracted some excellent media coverage and we received good feedback from the industry. One of the key findings from our-post campaign research was how many suppliers favoured the idea of a month-long initiative to maximise potential sales return. With Easter falling in April, it seemed logical to designate April National Home Improvement Month and make the most of the key selling period for home improvement tools and consumables.”
National Home Improvement Month will use the tagline ‘Love the home you live in’. Online and broadcast features will be backed through social media and in national and regional consumer media. A package of point of sale and support material will again be available so everyone retailing home and garden products can take part.
Suppliers, distributors and retailers wanting to get involved should contact Paul Grinsell at BHETA on 0121 237 1130 or email firstname.lastname@example.org.
For more information about BHETA’s retail engagement programme and BHETA membership in general, contact the Member Services Team on 0121 237 1130.
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