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Mano Mano doubles sales in 2020

ManoMano, the European digital leader in DIY, home and garden, announces its 2020 results:

  • Europewide sales grew by +100% to €1.2billion Euros.
  • ManoMano now has over one million products
  • In total, ManoMano has 50 million unique visitors per month (+70%) and 7 million active customers (+100%).
  • With 10 million products, ManoMano offers the largest catalogue on the market.
  • The community of Manodvisors – experts with a passion for DIY and gardening – who provide shopping advice for customers generated 2.3 million conversations (+130%)
  • ManoMano is a French business, but 2020 marked ManoMano’s acceleration into European markets (Belgium, Spain, Italy, Germany and the UK), where the company achieves 40% of its business volume.

Philippe de Chanville and Christian Raisson, co-Founders and co-CEOs of ManoMano: “The year 2020 has been marked by a considerable increase in European consumers’ digital expectations for DIY, garden and home products. It is thanks to the commitment and resilience of our teams and our retail partners that we have been able to meet this demand, and we would like to thank them for this.”

In the UK:

  • UK sales turnover was €105M, representing a growth of +240% compared to 2019 with over 4 million sessions.
  • 75% of sellers on the UK site are based in the UK
  • Manomano state that the UK is THE most important market for ManoMano’s growth
  • ManoMano is a selective marketplace pure player, which means it carefully selects its partners (which means not just anyone can sign up) to ensure a qualitative offer for customers. On the UK platform, 75% of sellers are based in the UK.
  • The digital penetration of the market in the UK is currently at 21%, which means “the opportunity ManoMano to grow is significant”. To support its growth plans ManoMano will introduce additional services to support its growing seller base and to help with raising and growing awareness, it is also making further investment into UK marketing, including TV advertising.

On 2021:

  • The company also announced that it is strengthening its business model and accelerating on three priority projects: building its European presence, particularly in Northern Europe, and increasing support for its merchant partners with dedicated services while offering a differentiated customer experience.
  • To achieve this, it plans to expand its teams by recruiting 350 new employees in 2021.

“2021 is shaping up to be a year of consolidation of our product and service offerings for our customers, both individuals and professionals, and our merchant partners. It will also be a year of strong European acceleration in all our countries, particularly in the United Kingdom and Germany,” explains Céline Vuillequez, COO of ManoMano.


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