Skip to main content

+44 (0) 121 237 1130



Innovative smaller brands and start-ups in the housewares sector are being urged to take advantage of a unique chance to exhibit at Spring Fair (2-6 February), courtesy of a joint initiative from BHETA and bira. The Pavilion in Hall 8 will be a dedicated space for companies who would not normally exhibit at the show. Will Jones, Chief Operating Officer at BHETA explained, “We are making shell scheme spaces available at very special rates to new and innovative suppliers, who are ‘doing something different’; and there are just a few left available.”

The Pavilion will feature a range of Bira Direct suppliers, Bheta members and new suppliers to the industry, representing cookshop, housewares and tabletop brands. There will also be a special retailer voucher scheme offering Bira Direct users money back when they buy from suppliers in the Pavilion, while they are at the show.

Will continued, “We are delighted to be working with bira on this very exciting industry initiative that really does offer smaller and suppliers an excellent opportunity to engage with key retailers. Spring Fair has long been the marketplace for the UK’s home and gift industry and is an essential destination for 56,000 retail professionals.

“The Pavilion will not only give additional suppliers a chance to show the latest product innovations; it will also help retailers to differentiate themselves from others on the High Street. Moreover, by having a voucher offer, we are giving an added extra to the Bira Direct buying group users in attendance.”

BHETA and bira will also have a stand in the Pavilion where industry experts from both associations will be on hand to discuss key topics facing independent retail and suppliers’ businesses and the ways in which the two associations are working to address them.

For more information about exhibiting in the Pavilion at Spring Fair or about BHETA membership in general, contact the BHETA Member Services Team on 0121 237 1130.

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies