Highlights from the results include the following:
• Supporting colleagues, customers and communities – swift and robust action taken throughout the COVID crisis
• New strategy delivering – empowered banners supported by Group scale, strength & expertise
• Strong financial performance – driven by new strategy, agility in management in response to the COVID crisis, and strong demand for home improvement
• Supportive market drivers and new trends – offering longer-term growth opportunities
• Emerging from the COVID crisis stronger – improved competitive position in all key markets and strong new customer growth and digital adoption, with c.10 million new online customers
• Resuming dividends – progressive, sustainable dividend policy established (target dividend cover of 2.25-2.75x)
Making good progress against ‘Powered by Kingfisher’ strategic objectives
• Announced new strategic plan in June 2020 – ‘Powered by Kingfisher’ – distinct retail banners addressing diverse customer needs, ‘powered’ by the Group
• New strategy and leadership teams firmly established in the business
• Progressing fix of issues from previous years, including: rebalancing Group and local activities, improving operational performance in France, implementing new trading approaches, and pausing or stopping some initiatives to focus our resources
• Making good progress with core strategic priorities, including:
– Clear positioning and growth plans for all retail banners
– Fundamental reorganisation of Kingfisher’s commercial operating model to enable a more balanced and agile local-Group operating model (refer to Section 2)
– Acceleration of e-commerce growth initiatives
– Successful roll-out of more own exclusive brands (OEB) including new kitchens and indoor lighting ranges
– Introduction of several new mobile-led and service capabilities, including the acquisition of the services marketplace NeedHelp
– Test and launch of new compact stores and partnership models
– Progressing ESG priorities – strong actions to engage, develop and support colleagues, help tackle climate change and deforestation, support our communities and promote greener, healthier homes
– Multiple actions to control costs, inventory and working capital during the COVID crisis; clear longer-term plan to further reduce costs and same-store inventory
“We rolled out our ‘Powered by Kingfisher’ strategy without delay and even accelerated in many areas. Our distinct retail banners are now empowered and much more agile, which enabled them to react quickly in what was a volatile situation last year, supported by the scale, strength and expertise of the Kingfisher Group.
“We continued to ‘focus and fix’ key aspects of the business. We have now finalised the fundamental reorganisation of our commercial operating model, and introduced new trading approaches tailored to local markets. In France, our performance and competitive position have significantly improved as we’ve addressed operational issues and strengthened our teams and ranges. There is still work to do, but our progress and the overall engagement of our teams are clear to see.
“We are making significant progress with our longer-term strategic goals. In the area of e-commerce, by rapidly implementing changes in our stores, IT systems and supply chain, we have met the demand of our customers for speed and convenience. This approach, supported by our model of placing stores at the centre, has driven rapid click & collect growth along with faster home delivery services. Group e-commerce sales grew by 158%, reaching 18% of our sales. We have also accelerated the pace of development in the areas of mobile, services, store concepts and partnerships, and have many ongoing and exciting innovations in progress.
“Throughout this year, we have remained committed to making the right decisions for our colleagues, customers, and our communities. This has included upgrading our safe operating standards, ring-fencing and donating PPE, supporting our colleagues and rewarding frontline staff, returning government support, and developing our plans to help tackle climate change and deforestation.
“Current trading remains positive and, while visibility is limited for the year as a whole, we are confident of continued outperformance of our wider markets. The COVID crisis has established new longer-term trends that are clearly supportive for our industry – including more working from home, the renewed importance of the home as a ‘hub’, and the development of a new generation of DIY’ers – and we expect these to endure. With our strategic progress, we are well positioned to capitalise on these new and positive market trends.”
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