James is an accomplished business leader with over 20 years of experience working with leading global brands. He brings extensive expertise across retail, trade, and industrial channels. Before joining Einhell, James spent 16 years at Stanley Black & Decker, where he held key leadership roles, including Commercial Director and Sales Director.
Founded in 1964, Einhell has grown into a global enterprise with over 2,700 employees and nearly 50 subsidiaries, operating in more than 100 countries worldwide.
The role of BHETA’s home improvement (DIY) committee role is to represent and protect members’ interests. The Committee, chaired by Jon Langford from Croydex also has directors from QEP Vitrex, Shurtape, Spear & Jackson, Trend Machinery, Duracell, Holden Décor, Monument Tools, Assa Abloy and Sherwin-Williams.
Commenting on James’s appointment, Will Jones, BHETA Chief Operating Officer, said: “James is vastly experienced in the home improvement sector and his knowledge and expertise will add real value to DIY committee, as they drive forward initiatives to take the DIY industry forward and add value for members.
