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Homebase signs up latest concession with Ponden Home

Homebase, one of the UK’s leading home improvement and garden retailers, has signed a concession partnership with homeware, curtains, bedding and furniture brand, Ponden Home.

The partnership will see 30 concessions open in Homebase stores across the UK, starting with its stores in Orpington and Haringey which will open at the end of the month.

Damian McGloughlin, CEO of Homebase said: “We’re really pleased to announce a partnership with Ponden Home. Its range of homeware, curtains and bedding will complement the decorating and accessories we already have available for customers, giving them even more choice. This marks another important milestone as we continue to rebuild Homebase.”

Jason Anderson, Managing Director of Ponden said: “We are confident that Ponden Home’s focus on quality product at outstanding value will resonate perfectly with Homebase’s customers. It is exciting to be part of the renewal of this excellent brand and continue to grow our retail footprint.”

Homebase announced concession partnerships with flooring specialists Tapi and Silentnight, the UK’s most trusted bed brand, in December.

Source: Insight DIY & Homebase Press Release.

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