Four more suppliers support National Home Improvement Week
Further to the launch of the new industry-backed consumer promotion, National Home Improvement Awareness Week, four more suppliers have joined the campaign. Home and garden chemicals company, Barrettine, seeds and garden products company, G Plants, bathroom accessories supplier, Croydex and Doulton Water Filters have all come on board as supporters and will be participating with promotions during the campaign.
The initiative which takes place from 12th to 18th March to make the most of the key selling period ahead of Easter features the tag line ‘Love The Home You Live In’. It is all about inspiring and enabling consumers to get back into home improvement, make more of their garden and outdoor space, or have fun with new-style DIY, craft, and upcycling.
Paul Grinsell, home and garden improvement director at BHETA, the trade association which is co-ordinating the project, said, “We’re delighted to see such massive enthusiasm from suppliers wanting to support the campaign’s objective of re-engaging with consumers and driving sales through the whole of the home and garden retail sector. The website has launched, the consumer media is coming on board, the social media campaign has started, and we have wholesalers and retail organisations keen to drive the campaign to consumers. Marketing materials are now available to all retailers and the NHIW campaign is really gathering momentum.”
Main sponsors include leading brands, Dulux, Polycell, Hammerite, Cuprinol, Stanley Black & Decker, Loctite, Unibond, Solvite, No More Nails, Nitromors, Fiskars, ERA Home Security, Harris, Duck Tape, Frog Tape, T-Rex Tape, Gardena, Flymo, McCulloch, Jonsered, Universal, What More UK, Trend Tools, Nilfisk, Vitrex, Plasplugs, Homelux and Duracell.
National Home Improvement Week includes all aspects of home and garden improvement from trends to techniques and from achievement to enjoyment. For more information, contact Paul Grinsell at BHETA on 0121 237 1130 or email pg@bheta.co.uk.
EDITORS’ NOTES
National Home Improvement Week is a BHETA initiative in a joint venture with The Relations Group which is a specialist broadcast PR company. National Home Improvement Week™ and Love The Home You Live In™ are the intellectual property of BHETA and The Relations Group. Both trademarks can only be used for marketing and PR purposes with the express written permission of BHETA or The Relations Group or under license as part of an official partnership.
For further information, contact: Kate Newton or Tiffany McGurk, Brookes & Co, 01889 598600, kate@brookesandco.net or tiffany@brookesandco.net
Source: BHETA
January 2018