With 151 exhibitors, 32 new to the show, in all representing 275 brands, Exclusively Housewares is now the largest exhibition solely dedicated to housewares and small domestic electricals.
Overall visitor numbers were up by just over 5% with increasing numbers of consumer media and influencers, eager for a ‘preview’ of the latest products and the latest trends. The show took place at the Business Design Centre, Islington on 11th and 12th June 2019.
The surge in consumer media is attributed to the show’s Brand Showcase initiative, now in its third year. This has gained considerable momentum, with attendance more than doubling since last year. The Brand Showcase is a media only edit of the main show which looks ahead to Christmas, and to future trends in the market including kitchen gadget innovations and the very latest in small domestic appliances.
As ever Exclusively revealed several invaluable guides for suppliers and buyers in terms of trends to back for both product development and product listings. The Trend Talks programme delivered by trend forecasters, Scarlet Opus saw packed audiences on both show days, and provided insights into the cultural and world news influences, colours, materials, patterns, texture and shapes which will determine the desirability of products over the next two to three years.
Illustrative displays supported the talks focussing particularly on three trends entitled Traveller, Fellowship and Satori. 2019 also saw the introduction of talks from “the food people” predicting the types of food likely to be popular in the next 24 months and applying this knowledge to the specialist equipment needed to prepare and serve them.
On the floor of the show exhibitors echoed trend predictions. 25% of exhibitors showcased products with eco credentials, including biodegradable, earth friendly, minimal impact on the environment and made with recycled materials. A fifth of exhibitors focussed on categories like hydration and food on the go in line with consumer desire to reduce single use plastics and the waste associated with ‘disposable’ paper cups.
Food on the go containers continue to offer more attributes from cooling to dividers and inclusive cutlery, differentiation coming from materials employed, how easy they are to clean, as well as colour and styling. The popularity of bakeware continues with a third of exhibitors showing products in this category. Cleaning, storage and homewares were also much in evidence, while over 30% of housewares and small electricals suppliers acknowledged the potential for gifting with many examples of gift presentation and merchandising.
Will Jones, Chief Operating Officer of BHETA, which acquired ownership of the Exclusively Show at the beginning of the year, was delighted with this year’s event. “The mix and quality of suppliers, retailers and influencers who attended demonstrated today’s many routes to market and many evolving influences and trends. Exclusively really has become the premier exhibition in the housewares and small domestic electricals market.”
The 2020 Exclusively Show will take place at the Business Design Centre again next year on June 9th and 10th.
Visit Exclusively Show website
BHETA purchased the two minority shareholdings in Brooke House Exhibitions, the former owner of the Exclusively Housewares and Exclusively Electrical shows, from Simon Boyd and Christopher Leonard-Morgan. Both shareholders had expressed a desire to divest their investments. BHETA was previously the third shareholder in Brooke House Exhibitions.
Further information about BHETA’s events programme and member services can be found on the BHETA website events page www.bheta.co.uk or by contacting the BHETA Member Services Team on 0121 237 1130.
Source: BHETA, 10th July 2019