BHETA’s half day briefing session for members planning to exhibit at this year’s Exclusively Housewares and Exclusively Electrical Shows attracted a record level of interest with over 70 members registering to attend. The packed agenda not only included all the essential information for successful exhibiting at Exclusively, it included vast amounts of additional material on design trends for 2019 onwards, the secrets of experiential marketing and the PR and social media opportunities associated with the two shows.
The event was facilitated by Will Jones, Housewares director at BHETA, who is also Chairman of Brooke House Exhibitions, the company which organises the event on behalf of BHETA members. Speakers included Simon Boyd of Brookes House Exhibitions and his new PR and marketing team for the shows, Pam Ballone and Richard Watts. They talked delegates through deadlines and introduced the Christmas Show and press room opportunities as well as several new features and collaborations with the likes of the Good Housekeeping Institute, bira and Sirius.
A fascinating insight into experiential marketing – for shows, retailers and in general – was presented by Lindsey Hoyle, Exclusively’s sales manager, following the retirement of Patrick Wade. There was also an overview of all the design trends for autumn 2018 through to the early 2020s from Phil Pond of trend forecasters, Scarlet Opus. Phil also advised exhibitors on how to use trend information for presentation, display and in marketing collateral, as well as in product design.
BHETA’s sector director of housewares, Will Jones commented, “The Exclusively Shows are a very exciting opportunity for suppliers, retailers and opinion formers, having established a reputation for predicting commercial opportunities for the year ahead. The briefing forum proved to be a much more wide-ranging opportunity for delegates however, in that its content covered many of the issues and opportunities for housewares suppliers both in relation to Exclusively, but also in terms of general trading. It was a great event.”
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