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Dunelm sales up 59% on a 2-year basis since re-opening

Dunelm Store

Dunelm, the UK’s leading homewares retailer, provides an update on recent trading for the first seven weeks of the fourth quarter (commencing 28 March 2021).

Total sales increased by 59% on a 2-year basis against the equivalent period in FY19 (stores were closed in the comparative FY20 period). Sales growth has been strong since the majority of stores re-opened on 12th April and there is “good digital growth from our home delivery and Click & Collect channels”.

This high sales growth reflects the strength of our customer proposition and a variety of other factors including pent up demand following the extended store closure period, a buoyant homewares market and some benefit from the unseasonably cold Spring weather.  In the five weeks since our stores re-opened, we have performed significantly ahead of the market.

As a result of this recent performance, the Board expects full year profit before tax (PBT) will be significantly ahead of the latest range of analysts’ expectations. Whilst there is still some uncertainty in the short-term outlook, we anticipate FY21 PBT will be in excess of £148m.


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