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Dunelm posts strong half year growth

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Dunelm Group plc has provided an update on trading for the 26-week period ended 30 December 2023.

  • Dunelm increased sales by 4.5% to £872 million from £835 million in the prior year.
  • The retailer also grew its profit by 4.8% to £123 million.
  • The number of active customers grew by 4.2% and transaction frequency increased.
  • Dunelm now has 183 stores having opened four new shops in the half year
  • Digital sales were 36% of total sales, up 2%-points on last year

Nick Wilkinson, Dunelm CEO: “In the past six months we have kept our customers front of mind, ensuring our broad offer has value at its core whilst also expanding our ranges, introducing new styles, and improving the experience across our store and digital channels.

“Despite ongoing pressures on consumers, we are encouraged by the wide variety of new customers shopping with Dunelm, and existing shoppers also coming back more frequently.

“Alongside the positive sales performance we have delivered a very strong gross margin, which is testament to our tight operational control and the inherent strength of our business model.”


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