Skip to main content

+44 (0) 121 237 1130


Cooking up a storm at Spring Fair

Cooking up a storm at Spring Fair

This year’s Spring Fair 4-8 February 2018 – the largest showcase of gift and homeware products in the UK – will feature a series of exciting, live houseware demonstrations and celebrity chef masterclasses that will help retailers inspire their customers.

According to Mintel, the kitchen has become a “hub for entertaining, eating and family leisure time at home”, while consumers’ fondness for home cooking and baking is “adding to a love of gadgets and small kitchen appliances”. This is encouraging households to splash out for greater style and has made kitchen, dining and houseware products attractive gifts all year round.

Bringing housewares to life
The popular Housewares LIVE demonstration area – sponsored by Magimix – is back, located in Hall 9 within the Kitchen, Dining & Housewares sector, with an exciting schedule of not-to-be-missed product showcases and tasting experiences. Kicking it all off will be actor, director, producer and writer Ryan Philpott, who will be hosting the events at Housewares LIVE, making sure that the audience gets involved as much as possible throughout the course of the four days. Kitchen hardware expert Malcolm Harradine will be joined by celebrity chefs Jeremy Pang and Ken Hom to showcase a selection of the best products and innovations to use in the kitchen, while The Wine Show’s Joe Fattorini will also explain how retailers can introduce memorable wine tasting experiences to their stores, getting them to try out a unique tasting for themselves.

More than 150 leading industry brands from around the world will be present in the sector, including Horwood Homewares, Kitchen Craft, Bos Kaasgereedschappen, Meyer Group, Portmeirion and Creative Tops. A vast range of innovative merchandise will be on display, including the latest small electricals, tableware, food preparation products, utensils and waste management units. And with open-plan living a key theme in today’s homes, innovative storage solutions will also be very much in the spotlight.

The latest drinkware and accessories, like reusable water bottles that offer a range of innovative functions and designs, will also be on display, while there will be more licensed products across the hall than ever before, with Ted Baker and Sophie Conran offering some unique new ranges.

Zoe Bonser, Head of Sales at Spring Fair, commented: “The interactive element of this year’s show will provide cookshops and houseware stores with all the tools needed to create engaging in store experiences for customers. Equally, the Kitchen, Dining & Housewares sector provides an invaluable experience to gift buyers, helping them find products that will allow them to capitalise on the growing popularity of home cooking and baking.”

Diversifying for future success
Zoe added: “In a recent survey, Bira Cookshop & Housewares members highlighted that cookshops need to diversify and reinvent themselves in order to attract new customers to their stores and increase spend. The beauty of Spring Fair is that it presents buyers and store owners with the best opportunity to source their traditional ranges, but also a unique chance to identify new suppliers that can broaden their existing offering.”

Retailers of all sizes will find next season’s bestsellers at Spring Fair, as well as hearing about the latest trends and gaining valuable business advice from leading industry experts. Every retail sector will be represented, from DIY and Party, to Toys, Christmas, Gifts and Greetings, Beauty & Wellbeing, Fashion, Jewellery & Luggage, Retail Solutions, Kitchen & Dining and Contemporary products. And not forgetting to mention The Summerhouse, a specially curated selection of premium, global brands designed to offer a fresh USP to retail selections. There is truly something for everyone.

Spring Fair 2017 boasted over 58,000 visitors, covering the entire retail industry and all the major players – from large multiples to smaller independent stores.

Spring Fair 2018 will take place at Birmingham’s NEC from 4-8 February 2018, with Volume opening a day earlier. For more information please visit

Source: Spring Fair
January 2018

Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies