Skip to main content

+44 (0) 121 237 1130


BHETA welcomes Yale’s Dan Bieny to the DIY Committee

BHETA would like to extend a warm welcome to Dan Bieny, Yale’s Retail Sales Director UK&I, who has joined the BHETA DIY Committee.

The home improvement (DIY) committee‘s role is to represent and protect members’ interests, assisting with their commercial success and adding value to their businesses. The Committee, chaired by Jon Langford, Managing Director of Croydex, meets quarterly.

Dan is the Sales Director UK&I for the retail business unit at Yale. He is well known throughout the consumer electronics and IT distribution market having worked with many customers, suppliers, and distributors representing brands such as Amazon, Google, Hive, Hue and TP-Link across the Smart Home and Consumer networking categories.

Dan’s career started within B2B technology sales which then developed into commercial management and strategy setting roles. Dan then moved into retail, ecommerce and marketplace GTM and business performance management roles to further his understanding of a multi-channel business.

Dan joined Yale in the summer of 2022, bringing with him a wide knowledge of Smart Home and GTM strategy setting. Yale welcomed Dan as it continues to invest in the huge growth of Smart Home security, door access and possession security.

Dan welcomes discussions with BHETA’s members on a rapidly changing retail and b2b landscape, the latest consumers trends and how your financial strategy is pivotal to executing a great GTM plan.

Welcome Dan!


Share this Post

Strictly Necessary

These cookies are required for our website to operate and include items such as whether or not to display this pop-up box or your session when logging in to the website. These cookies cannot be disabled.


We use 3rd party services such as Google Analytics to measure the performance of our website. This helps us tailor the site content to our visitors needs.


From time to time, we may use cookies to store key pieces of information to make our site easier for you to use. Examples of this are remembering selected form options to speed up future uses of them. These cookies are not necessary for the site to work, but may enhance the browsing experience.


We may use advertising services that include tracking beacons to allow us to target our visitors with specific adverts on other platforms such as search or social media. These cookies are not required but may improve the services we offer and promote.

Change Settings

Welcome. You can control how we use cookies and 3rd party services below

Change Settings Accept
Learn how we use cookies