BHETA’s latest economic report into DIY, garden, housewares and small domestic electricals, now sponsored by some of the leading suppliers in the market, confirms that while most sectors are experiencing year on year downturns, value and volume figures remain higher than prior to the pandemic.
The report includes a number of sources and is produced in conjunction with GlobalData. Online search information by category by month is sourced from Google Trends. Retail sales, online sales, inflation and economic information is from the ONS, and consumer spend from Barclaycard.
The Q2 report suggests that fundamental upward shifts in the market are still in evidence despite a resettling of sales after the extraordinary peaks of 2020 and 2021. That said, it also highlights the challenging economic conditions and the future uncertain outlook due to inflation and the cost of living crisis.
The latest BHETA Quarterly report features for the first time leading suppliers whose category experts offer commentary on the figures and the implications for sector brands going forward.
BHETA marketing manager, Steve Richardson, commented, “The aim of the BHETA Quarterly report, which has previously only been available to BHETA members, is to pull together different source of quantitative and qualitative market data to inform and bring the industry together in common causes. It is produced primarily with GlobalData to help improve a shared understanding of the market between retailers and suppliers, and also references other producers of contemporary market information. The report shows the performance of 24 key product categories across the Homewares, DIY, Gardening & Electrical sectors and provides an opportunity to benchmark individual businesses against the market. The report also includes information on the economic climate, how customers are shopping using Google, consumer behaviour and retail forecasts”.
For the first time, the BHETA Quarterly report has been sponsored by suppliers and includes their take on the challenges and opportunities for the market going forward. Sponsors and their respective category experts include:
• Tapes & Adhesives – Shurtape UK Ltd – Matt Burnham, Matt Burnham, Independent and Wholesale Channel Manager
• Security – Avocet Hardware Group – Steve Ross, Commercial Director for Avocet ABS division.
• Gardening Tools – Avocet Hardware – Rythm Jain Saigal, CEO
• Tiles & Tiling Tools – QEP, Ann Marie Clarke, Head of Marketing
• Fixing – Plasplugs – Matthew Billing, Category Manager
• Bathroom Accessories – Croydex – Expert: Phil Adams – Head of Product Management
• Flooring & Flooring Accessories – QEP Jeni Brookes, Sales Director
Steve concluded, “Fundamentally the report shows that while a majority of companies are experiencing a YOY dip versus last year, the new consumers entering the market seen over lockdown are very much still there, and overall figures remain up with significant future opportunity vis a vis pre-pandemic 2019.
“It’s now all about how to make the most of things and we are grateful to our expert sponsors for their insights on the next moves forward.”
The quarterly report is exclusively available to BHETA members – who are eligible suppliers, manufacturers, importers and distributors – and to retail buyers in the UK. If you meet this criteria and would like a copy please contact BHETA member services on email@example.com