Bathrooms retailer BetterBathrooms has gone into administration, with the loss of 325 jobs.
All 15 BetterBathrooms stores and the online business have closed after FRP Advisory LLP was appointed as a joint administrator on Friday.
Phil Pierce of FRP Advisory said: “The challenges facing the UK retail industry are well known and are putting immense pressure on businesses operating in the sector.
“Unfortunately, BetterBathrooms has suffered from severe cashflow difficulties and an extended period of soft trading, which has forced the business into administration.
“Without significant investment or the cash to continue trading, the difficult decision was made to cease operations.
“We will be working with all the affected staff to support their claims through the Redundancy Payments Service during this difficult time.
“We know that customers will also be particularly concerned, and they should email Betterbathrooms@frpadvisory.com with their details.
Ten members of staff have been retained temporarily to help with the closure of the business.
Customers of the company had been predicting that it had closed via Twitter, with customers voicing concerns over long wait times to the company’s call centre and deliveries which failed to turn up.
BetterBathrooms was acquired by Roxor Group – formerly known as Ultra Finishing Group – in November 2018. The company had reported losses of £1.5m for the year ended March 2017.
In January 2019, the ASA upheld a claim made against BetterBathrooms by Victoria Plum, over misleading promotional activity pricing.
Source : Insight DIY Team