BHETA’s latest direct marketing campaign aimed at retail buyers and featuring the award-winning BHETA Retailer Zone is to go live in September and the association is urging members to ensure their product details are up to date ahead of the initiative. It is also keen to see other brands across housewares, home improvement (DIY), small domestic electricals and garden take the opportunity of joining in order to get involved.
The campaign is aimed at all retailers in BHETA’s ‘Top 100’ as well as Insight DIY’s retail database and it will ensure that BHETA’s Retailer Zone, an interactive product, brand and supplier search facility is in the hands of key buyers.
The Retailer Zone www.bheta.co.uk/retailer-zone/ enables buying teams to search for products and brands, while also offering them an opportunity to engage with BHETA via its retailer engagement programme including forums and ‘Meet the Buyer’ days. The last such Retailer Zone direct marketing campaign achieved a 29% open rate, which included the biggest names across the multiple and independent sectors.
BHETA’s Chief Operating Officer, Will Jones commented, “The fact that the BHETA website has just won the Trade Association Forum Best Practice Award is a great endorsement of how well it works for members. It’s a proven marketing platform for members with its real-time search function – by category, by brand and by supplier – providing practical product and supply details, as well as real inspiration for future listings, from laptop, tablet or phone.
“As we gear up for the latest campaign, it is more than ever vital that all members ensure their details are up to date. Some inspirational and enticing information uploaded now and regularly refreshed could make all the difference in terms of attracting buyers’ attention.”
For more information about BHETA, contact the Member Services Team on 0121 237 1130.
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