A direct marketing campaign to launch BHETA’s new website including the Retailer Zone is going live on May 9th. Aimed at retailers including BHETA’s ‘Top 100’ and Insight DIY’s own retail database, it will ensure that BHETA’s interactive product, brand and supplier search facility is in the hands of buyers across the home improvement, garden housewares and SDA sectors.
The Retailer Zone features information from all suppliers who are BHETA members across the home enhancement, home improvement and garden sectors, and provides a real-time search function – by product category, by brand and by supplier. It is a fantastic new tool for the whole industry, enabling retail buying teams to find not only practical product and supply details, but real inspiration for future listings, all from laptop, tablet or phone.
Commenting on the campaign, home improvement sector director, Paul Grinsell said, “The new website and the Retailer Zone have received a really positive reception form members and media alike. As it is now about to arrive on the desks of all the leading buyers, it is more than ever vital that all members ensure their details are up to date.”
Housewares sector director, Will Jones added, “Some inspirational and enticing information uploaded now and regularly refreshed could make all the difference in terms of attracting buyers’ attention. This will not only be great for the individual BHETA member, but also for the credibility of the Retailer Zone as a whole.”
For more information about BHETA, contact the Member Services Team on 0121 237 1130.
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