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“Meet the CEO” webinars with the Global DIY Network

The first “Meet the CEO” event in the Global DIY Network’s webinar programme was held on the 21st October, with Obi boss Sergio Giroldi interviewed by John Herbert, general secretary of the international DIY retail association Edra/Ghin.

Mr. Giroldi revealed he has tested positive for Covid-19 and talked openly about the industry, focusing on Covid and digitalisation.

He confirmed that the upswing in DIY in the UK has been matched around the globe during the pandemic, as consumers focused their spend on improving their home and the trend to “cocooning”. BHETA’s view is that, supply chain issues aside, it should be a positive time for UK members to focus on international expansion and new export customers.

In further positive news for UK manufacturers, Mr. Giroldi believes there will be a significant shift to more local sourcing, with the drivers being both environmental issues and continuity of supply, with local suppliers better placed to deliver during international disruption such as pandemics. He said that Obi was increasing its product sourcing from regional manufacturers.

Mr. Giroldi was also bullish about the importance of bricks and mortar stores in the DIY environment, predicting the proportion of online sales in DIY would not exceed 35%. Obi is developing its click & collect offering with larger store collection zones and is also looking at pick-up locations removed from existing stores.

It was interesting to understand OBI’s market definition and that they do not consider Amazon to be a primary competitor: the customers OBI are targeting still want to touch, feel and collect DIY products from physical locations. Mr. Giroldi feels the physical location of OBI stores, together with a website, provides a stronger proposition that Amazon’s website only approach in their market sector.

Overall, the market is looking strong for DIY worldwide.


Meet the CEO events

More “meet the CEO” events are planned for the coming 6 months, and can be watched if you subscribe to the Global DIY network or Summit:

Nov 4 – Cashbuild (South Africa) interview with Werner de Jager

Dec 2 – Woodies (Ireland) interview with Declan Ronayne

Dec 18 – Bunnings (Australia) interview with Michael Schneider

Feb 17 – Cainz Co Ltd (Japan) interview with Hiromasa Tsuchiya

March 31 – Byggmax (Sweden) interview with Mattias Ankarberg

April 21 – Promart (Peru) interview with Veronica Valdez

May 5 – Kingfisher (Europe) interview with Thierry Garnier


The Global DIY Summit & Network

The 8th Global DIY-Summit is taking place in Copenhagen from 9th-11 June 2021.

In addition, for 2020/1 the Global DIY-Summit has launching a new online networking platform for the home improvement industry: the Global DIY-Network.

BHETA members can gain a discounted ticket to the Global DIY Network, enabling you to watch all the webinars, and also network with global DIY retail leaders and suppliers through a dedicated App.

How to access

Option 1: Summit ticket + Network

Obtain a ticket for the Copenhagen Global DIY-Summit from 9th-11 June 2021 at the BHETA rate of 1395€+ 21%VAT. The Global DIY-Network is included in this delegate registration fee.

Option 2: Network only

The new online platform will also be available for those persons who are not intending to attend the 8th Global DIY-Summit 2021. Given the COVID uncertainty, delegates can pay today for a Global DIY Network ticket and then pay the difference to purchase a Global DIY Summit ticket closer to June.


Option 1 prices:  for the Global DIY Summit (including the Network)

  • GENERAL PUBLIC 1695€+ 21%VAT (Congress Ticket, Get-Together & Gala Dinner)
  • HIMA MEMBER:      1395€+ 21%VAT (Congress Ticket, Get-Together & Gala Dinner)

(BHETA members qualify for the HIMA/FEDIYMA member rate)



The prices for the Global DIY Network ONLY are:

  • HIMA MEMBER: 395 EUR / YEARLY SUBSCRIPTION (BHETA members qualify for the HIMA/FEDIYMA member rate)



This is the full programme.


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