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Maped Helix joins BHETA ahead of Exclusively debut

Maped Picnik

Maped Helix is the latest big name to join BHETA, in readiness for the Exclusively debut of the Maped Picnik collection – a range of lunch boxes, water bottles and lunch bags, already proving popular with children and adults alike. 

Aesthetically and technologically innovative, the products include numerous new design features including easy opening, closing, and cleaning, insulation and suitability for dishwasher, microwave and freezer.

Maped Helix Picnik

Best known in the UK for its iconic Helix and Oxford stationery product brands, Helix Trading Limited, which can trace its roots back to 1877, is now part of the French Maped Group.  It launched Maped Picnik earlier this year as part of a programme of innovation, building on its pedigree in school and office products and its reputation for technical expertise.

With UK headquarters in Kingswinford in the West Midlands, Helix Trading exports to over 65 countries with offices in the USA and Hong Kong.

Commenting on the decision to join BHETA and exhibit at Exclusively, managing director, Gray Richmond said, “Maped Picnik and other planned innovations targeting children and adults in school, home and office environments takes the company into additional areas of retail distribution, such as housewares.  Exclusively provides the perfect platform to showcase how we have used our knowledge of school and office to expand into this marketplace, while membership of BHETA enables us to network effectively with retailers and fellow suppliers, which will be really interesting and valuable.”

Will Jones, BHETA’s Chief Operating Officer commented, “It’s great to see such an iconic brand joining BHETA and coming to Exclusively to further its expansion plans.  I’m looking forward to welcoming the Maped Helix team to future BHETA events and hearing more about the company’s innovation in the housewares sector.”

For more information about BHETA membership, contact the Member Services Team on 0121 237 1130.

Source: BHETA, December 2019

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